Link Building

What is link building?

A link is either an image or text based item that can be clicked to lead a web visitor to another web page. When a hyperlink is click, many different things can happen but traditionally the website user will instantly be transferred to a new webpage. Typically a text based hyperlink is blue in color and underlined. This helps the website visitor to locate links quickly and hopefully click on the link to encourage an action. The following are the two most important items of a link, and these are defined with HTML.

Link Destination
The link destination is web page or url that the link is pointing to. This is very useful for both website vititors and as a way to increase search engine rankings by defining and categorizing the content of your website. The link url is always accompanied by the link text.

Link Text
The link text is text based phrase that should always be a call to action. Meaning that each link should encourage a web visitor to do something, or make some action. Like a "Buy This Car Now" text link. When you see a text link it should always be appropriately titled to match with the destination content. If you click on a "Buy This Car Now" link, you should have the link url be a web page where the item can be purchased. In turn, if you want to provide information about the car for sale, you may want to have a link text that reads, "Toyota Prius Specifications". This way the user will know before they click onto the link what the landing page is about.

The purpose of building links

Linking From the webmaster perspective a good linking structure will help your website visitors to quickly navigate your site and find useful information. A good linking structure will be consistent throughout the website, and as the user clicks from page to page navigation will become easier.

Linking From the SEO perspective is to assist the search engines in learnging about your website, its content, and to promote keyword ranking. The goal of an SEO is never to trick the search engine, instead the goal of an expert SEO is to work with the webmaster to create a website navigation that is easy to follow, but is SEO friendly.

We typically find that a webmaster who is primarily conserned about user experience, providing valuable content, and follows search engine guidelines is already on the way to creating a good linking structure.

What are the different types of links?

A link can be either internal or external, and both are very important in achieving a high ranking website. The focus of this webpage is more on building incoming links to your website, or external links. External links are difficult and time consuming to obtain as they are not typically controllable by the webmaster. A good example of an external link is a link from a reputable third-party website to your website. This concept is very important as obtaining quality inbound links to your site is one of the most important SEO factors.

What is link bait & how does it work?

The concept of link bait is where you create a compelling reason for website to link to you. There are many different ways that this link bait can be created, and marketed, but the overall idea is the same. Your website may only need 1 item of link bait to be successful, but the goal will be to encourage people to find your bait interesting enough to point an incoming link to it. We can assist in creating link bait for your website and there are numerous ways that this can be done, our services begin at $425 dollars per item. Valuable link bait will typically be created with the assistance of your most knowledgable staff.

Standard linking services

Our linking services are based on creating quality inbound links to support your website and its content. The main focus of our team will be to search out link destinations that provide value to your website and it's search ranking.

Link Building Services

• Link Building Services start at $200 per month, and we require a minimum of 3 months commitment. Please contact us for a custom quote.